I have created a rough edit in order to establish the correct sequence and which shots will be removed from the final edit. As well as this, this rough edit allows me to get suggested improvements from my target audience and gives me an opportunity to refine my ideas and explore new ones.
TARGET AUDIENCE FEEDBACK
Positives
'The focus pulls are effective in expressing the hazy feeling the protagonist is experiencing, especially due to the face that it makes us empathy with him'.
'The design of the set helps to give some context. We are shown various alcoholic beverages and its obvious that his room is a mess. I think this is to represent how he doesn't really have control of his life which is the same with the childish decorations within the room because it highlights how he still acts immaturely'.
'The slamming down of the photograph appears extremely effective because it makes it clear that he had a fight with his girlfriend the night before due which also explains why he had a huge drinking binge too'.
Improvements
'A couple of the shots are too dim making it difficult to establish what's going on'. To solve this I'm either going to have to delete the clips or discover a way to edit the brightness/contrast of the footage.
The shot where the audience is shown the picture of the couple is not long enough. They aren't given enough time to identify and remember both of the people. By slowing down the clip I'll be able to feature the photograph in a longer take.
PERSONAL REFELCTION
I want to add more emphasis on the fact that the character is suffering from a hangover due to his heavy drinking from the night before. To do this, I want to explore different transitions between shots to exemplify a disorientated sensation onto the audience.
To add a narrative element to the beginning of my music video, I want to simultaneously have the lamp turned on when the artist sings the word 'light'.
I've also noticed that there is a substantial gap between 0:09 and 0:10, therefore I will need to make the transition between the bed and the window smoother, perhaps by adding in a walking scene from one location to the other.
I can shorten the clip at 0:26 to make the anger outburst more sudden and effective.
At this moment in time in the video, the protagonist is in a depressive state due to an argument from the night before with his girlfriend. To signify this melancholy, I want to make the colours in the shot seem colder and uninviting. I will achieve this by experimenting with various colour overlays during post production to discover the most effective tint.
