I have created a rough edit in order to establish the correct sequence and which shots will be removed from the final edit. As well as this, this rough edit allows me to get suggested improvements from my target audience and gives me an opportunity to refine my ideas and explore new ones.
TARGET AUDIENCE FEEDBACK
Positive
'The close ups during the dancing sequence are really effective in communicating the characters loving feelings for each other and create a powerful contrast to the previous time we see close ups of the couple, when they are in a heated argument'.
'I love how we are constantly travelling from past and present scenes by the use of clever transitions. It really helps us to identify how the relationship has changed dramatically'.
'The slap looks realistic from both angles. The fast paced cutting also helps to build up tension and anger between the characters'.
'Towards the end, the camera has a shaky movement which helps convey the sensations of panic and uncertainty. Personally, this helps me more able to connect with the artist on screen'.
'There is a shot in which the frame is drowned in a red shade signifying the raw anger that they are both experiencing'.
Improvements
'To express the main characters urgency to speak to his girlfriend, or ex-girlfriend, the shots at the beginning need to be of faster pace'. To accomplish this, I will make quicker cuts in between the knocks which also helps to establish a sense of time that he's been waiting there for.
'Although I like the transitions, some of them need to be smoother as they look a bit choppy'. To solve this I will make the cuts more accurate as well as cutting with the movement in order to secure a sense of continuity between past and present scenes.
'The first shot in the picnic scene, the female isn't smiling'. I will need to look through my other footage to find a shot in which Paula looks happier to promote the love within their relationship.
'The shots at the start of the dancing scene needs to be longer. They go to fast and it makes it difficult to keep up with what's going on'. To make the scene slower, I will make the takes longer.
PERSONAL REFLECTION
To add to the sense of urgency apparent at the start of the scene, I want to include movement within the first shot. I believe the a fast pan to the right would work best as this would add swift movement to the music video.
I want to create more emphasis during the strangling scene to highlight the pure hatred in that moment. I will achieve this by adding more shots to the sequence as well as making the takes longer.
To accentuate the main characters panic and hysteria at the end, I want to include slow motion.
